Advice about your child should come from someone you can name. These are the people who write, review and present the guidance in Parent Sense, and the team that builds it.
The executive and functional leads responsible for our clinical standards, technology, product and partnerships.
Founder and CEO
Meg Faure is an Occupational Therapist, parenting expert, and Parent Sense's Clinical Safety Officer.
Registration: HPCSA OT 0024023, OTASA 3991, UK HCPC OT095738, NBCOT Cert no 995837
Chief Operating Officer and Co-Founder
Tové is COO and co-founder of Parent Sense, where she leads the commercial model and distribution strategy that brings Parent Sense to families through organisations they already trust, including medical aids, insurers, mobile networks and employers.
Chief Commercial Officer
Dr Craig Friderichs is Chief Commercial Officer at Parent Sense, bringing a unique combination of clinical, commercial and global health experience to the team.
Head of Product
Tracy is Head of Product at Parent Sense, where she leads the product strategy and development of the app.
Chief Technical Officer
Judith is Chief Technical Officer at Parent Sense and has been part of Sense-IT from the very beginning, writing the first lines of code and helping to shape the technical foundation on which the products are built today.
Chief Financial Officer
Lyndall is a Chartered Accountant (SA) and Chief Financial Officer at Parent Sense, where she oversees the company's financial, risk and people operations.
Client, Operations & Partnerships Lead
Ashleigh leads partnerships at Parent Sense, working across the business to build collaborations that benefit parents and families.
Community and Clinical Services Manager
Mandy is Community and Clinical Services Manager at Parent Sense, bringing more than 25 years of experience working with children and families across education, childcare and development in South Africa and the UK.
Corporate & Advertising Partnerships Coordinator
Juanita works across corporate and advertising partnerships at Parent Sense, helping to bring partnerships, activations, content and webinars from idea to execution.
Bookkeeper
Rebecca is the bookkeeper behind the scenes at Parent Sense, keeping the company's accounts in order and supporting the day-to-day financial administration of the business.
Community and Product Administrator
Michelle joined Meg in 2013, when her eldest son was a baby, and has been part of the Parent Sense journey from the very beginning.
Head of Marketing
Madge is Marketing Lead at Parent Sense, where she leads the brand's marketing, content strategy and thought leadership.
Partner Marketing Manager
Bridget is Partner Marketing Manager at Parent Sense, where she connects the brand with leading maternity, healthcare and baby brands to create meaningful, high-value experiences for parents.
Backend Developer
As a Backend Developer at Parent Sense, Farai Mathemera helps turn product ideas into dependable features and experiences that support parents and families.
Senior Lead Developer
Megan is Senior Lead Developer at Parent Sense, providing technical direction across the app and the systems that power it.
Are you a practitioner who would like to contribute? Contact us.
Parents are often overwhelmed by information, unsure which resources to trust, and in need of professional, reliable, practical guidance. Parent Sense provides exactly this: a science-based, stage-specific and accessible tool that empowers parents with trusted information.
Dr David Lawrenson
Consultant Paediatrician, Jersey General Hospital
In primary care we regularly encounter parents who want guidance but lack consistent, evidence-based support between appointments. Parent Sense provides a trusted, healthcare-professional developed platform that bridges this gap, helping parents manage routines, monitor development and access relevant health information.
Dr Ed Klaber
General Practitioner, Jersey
Registered practitioners and specialists behind our articles, podcasts, webinars and courses. Full profiles and credentials are being added as each expert is onboarded.
Paediatric Dietitian
With over 28 years of specialist paediatric nutrition expertise, Kath oversees our nutrition advice, from breast to formula, weaning and allergy.
Registration: Health Professions Council of South Africa (HPCSA), DT 8408777
Registered Dietitian and Paediatric Feeding Specialist
A registered dietitian specialising in paediatric feeding, Natalia is passionate about helping families raise happy, confident eaters.
Registration: Commission on Dietetic Registration (CDR), 994073
Qualifications: MS, RD (Master of Science, Registered Dietitian)
Paediatrician
With over two decades of senior experience in child health and development, Pieter oversees our paediatric content and medical red flags in aiah.
Registration: HPCSA MP 0323837
Paediatrician
Nellie oversees our medical content and clinical safety, and is also our go-to on vaccines and immunisation schedules.
Registration: Health Professions Council of South Africa (HPCSA), MP0749257
Professor of Nursing
A specialist NICU nurse and professor of nursing, Welma checks every piece of our premature baby content and sits on our clinical safety team.
Registration: South African Nursing Council (SANC), 14069603
Nurse and Midwife
A certified lactation consultant, Linda is the expert behind our Breastfeeding and Beyond course in the app.
Registration: South African Nursing Council (SANC), 13079124. Board of Healthcare Funders (BHF), 88 0156612
Psychotherapist
An occupational therapist and psychotherapist with a special interest in relationships, Lindi leads our Attachment course in the app.
Registration: UK Council for Psychotherapy (UKCP), 2011170066
Nurse and Lactation Consultant
A lactation consultant and well baby nurse, Tasha presents our Confident Breastfeeder course in the app.
Registration: South African Nursing Council (SANC), 13678693
Nurse Educator and First Aid Instructor
Sammy presents our choking course in the app.
Occupational Therapist
Lara presents our Childcare and Return to Work courses in the app, as well as the Explore & Play home programme.
Registration: Health Professions Council of South Africa (HPCSA), OT0069019
Yoga, Breathwork and Meditation Teacher
A yoga, breathwork and meditation teacher, Lena presents our Prenatal Yoga and Meditation and Mindfulness courses in the app.
Registration: CPR certified: American Heart Association and Resuscitation Council of Southern Africa, UB2505/238
Nurse, Midwife and Perinatal Educator
A registered nurse, midwife and perinatal educator, Amber presents our doula course in the app.
Registration: South African Nursing Council (SANC), 16500852; BHF, 0938637; American Heart Association and Resuscitation Council of Southern Africa, UB2505/238
Specialist Paediatric and Obstetric Nurse
A registered nurse with extensive experience in paediatric and obstetric care, Unathi is one of our expert nurses supporting moms through the transition from NICU to home.
Registration: South African Nursing Council (SANC), 16879512