Meet the team

Meg Faure is an Occupational Therapist, parenting expert, and Parent Sense's Clinical Safety Officer. For more than 25 years, she has worked with thousands of babies and families, developing a deep understanding of infant development, sleep, feeding and behaviour. Her work is rooted in a simple belief: parents need trusted, science-backed guidance that makes parenting feel less overwhelming and more intuitive.

Tové is COO and co-founder of Parent Sense, where she leads the commercial model and distribution strategy that brings Parent Sense to families through organisations they already trust, including medical aids, insurers, mobile networks and employers. Her background spans economics, law and social policy, with early experience in actuarial health risk consulting. She also chairs Happy Heroes, a Jersey charity supporting more than 200 families of children with additional needs.

Dr Craig Friderichs is Chief Commercial Officer at Parent Sense, bringing a unique combination of clinical, commercial and global health experience to the team. A Cape Town-based medical doctor, he has worked across healthcare, technology and international development, including roles with the World Health Organization, GSMA and PATH. During the COVID-19 pandemic, he also supported South Africa's PPE procurement efforts.

Tracy is Head of Product at Parent Sense, where she leads the product strategy and development of the app. Working closely with the technology, design, data and customer teams, she turns insights into simple, meaningful experiences that genuinely support parents.

Judith is Chief Technical Officer at Parent Sense and has been part of Sense-IT from the very beginning, writing the first lines of code and helping to shape the technical foundation on which the products are built today.

Lyndall is a Chartered Accountant (SA) and Chief Financial Officer at Parent Sense, where she oversees the company's financial, risk and people operations. She works closely with the leadership team to understand financial performance, develop future forecasts and evaluate potential opportunities and transactions. Her approach combines financial rigour with a focus on the long-term sustainability and growth of the business.

Ashleigh leads partnerships at Parent Sense, working across the business to build collaborations that benefit parents and families. She connects parents with trusted organisations, products, services and experts, while helping partners reach the families who need them most.

Mandy is Community and Clinical Services Manager at Parent Sense, bringing more than 25 years of experience working with children and families across education, childcare and development in South Africa and the UK.

Juanita works across corporate and advertising partnerships at Parent Sense, helping to bring partnerships, activations, content and webinars from idea to execution. She works closely with clients and the wider team to coordinate campaigns and deliverables, ensuring that each partnership creates genuine value for parents and families.

Rebecca is the bookkeeper behind the scenes at Parent Sense, keeping the company's accounts in order and supporting the day-to-day financial administration of the business. She manages accounting, payroll and a range of administrative tasks, helping to keep things running smoothly behind the scenes.

Michelle joined Meg in 2013, when her eldest son was a baby, and has been part of the Parent Sense journey from the very beginning. With a background in administrative management, her role has evolved over the years and now spans community, digital marketing, content, CRM, social media and online projects.

Madge is Marketing Lead at Parent Sense, where she leads the brand's marketing, content strategy and thought leadership. With experience across media, marketing and communications, she brings a strong understanding of how women consume information, make decisions and navigate increasingly digital lives.

Bridget is Partner Marketing Manager at Parent Sense, where she connects the brand with leading maternity, healthcare and baby brands to create meaningful, high-value experiences for parents. With more than two decades of experience across the parenting and healthcare sectors, she brings deep industry knowledge and a strong understanding of the needs of expectant and new parents.

As a Backend Developer at Parent Sense, Farai Mathemera helps turn product ideas into dependable features and experiences that support parents and families. Working behind the scenes, Farai enjoys solving the technical challenges that help keep the platform running smoothly and reliably.