Privacy notice

Parent Sense

Version 3.0. Last updated 1 October 2026.

Which part applies to you

This notice has two parts.

Privacy Policy

Privacy Policy

Last updated: 1 October 2026 (version 3.0)

IMPORTANT INFORMATION AND WHO WE ARE

Introduction

Sense-IT Limited is a private limited liability company registered in terms of the laws of Jersey, with registration number 129850, and registered office at Floor 4, Liberation House, Castle Street, St Helier, Jersey, JE1 4HH.

Sense-IT currently trades as Parent Sense / Parent Sense app / aiah chatbot.

Sense-IT provides parenting and childcare information and guidance through a mobile and web application and chat functionality to help expecting mothers through their pregnancy and the first three years of caring for their baby. This Privacy Policy applies to your access to the Parent Sense mobile application (the “app”), our chatbot and our website(s), the website currently located at www.parentsense.app and www.megfaure.com, as well as any other media form, media channel, mobile website, mobile application or other website related, linked, or otherwise connected thereto (collectively, the “Site”).

We respect your privacy and are committed to protecting your personal data. This Privacy Notice sets out how we receive, collect, use, disclose, store, process, transfer and delete your personal data (including personal data in respect of individuals who are members, subscribers, visitors, service providers and suppliers, intermediaries or other third parties, or any individual connected to these parties) in terms of the applicable data privacy laws including the Data Protection (Jersey) Law 2018 (“DPJL”), the General Data Protection Regulation (2016/679) of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data (“GDPR”) or the UK Data Protection Act, 2018, applying and supplementing the UK GDPR (where applicable). This Privacy Policy also sets out your privacy rights and explains how the law protects you.

Should you have any questions on the content of this Privacy Notice or how we use your data, please contact us by email on info@parentsense.app.

About us

As mentioned above, Sense-IT Limited is a private company trading as Parent Sense. This Privacy Notice is issued on behalf of Sense-IT and so when we mention “Sense-IT”, “Parent Sense”, “we”, “us” or “our” in the Privacy Notice, we are referring to Sense-IT Limited.

Changes to the Privacy Notice

This version of our Privacy Notice was updated on the date reflected above. This Notice is version 3.0. Previous versions can be obtained by contacting us at dpo@parentsense.app. We may update our Privacy Notice from time to time, and we will alert you thereto by reflecting the date of the most recent update. It is your responsibility to periodically review this Privacy Notice.

Your duty to inform us of changes

It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.

Contact us or your local data protection authority

If you have any queries, require further information or wish to exercise any the rights set out in this Privacy Notice, please contact us at info@parentsense.app.

We are registered as a Controller under the Data Protection (Jersey) Law 2018.

The Jersey Data Protection Authority, the Jersey Office of the Information Commissioner (the ‘JOIC’), can be contacted as follows:

Telephone: +44 (0)1534 716530

Physical Address: 2nd Floor, 5 Castle Street, St Helier, Jersey, JE2 3BT

Website address: www.jerseyoic.org

Email: enquiries@jerseyoic.org

You have the right to make a complaint at any time to the JOIC or the authorities listed below, where applicable.

If you live or are based in the UK, you may submit your complaint to:

The Information Commissioner’s Office (“ICO”)

Address: Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF

Telephone: 0303 123 1113

ICO website: https://www.ico.org.uk

If you live or are based in the European Economic Area (“EEA”), please refer your complaint to your local supervisory authority at https://edpb.europa.eu/about-edpb/about-edpb/members_en.

We would, however, appreciate the opportunity to deal with your concerns before you approach any relevant authority, so please contact us in the first instance.

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THE DATA WE COLLECT ABOUT YOU

The data we collect

Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).

We may collect, use, store and transfer different kinds of personal data about you, which we have grouped as follows:

Identity Data includes full name, username or similar identifier, marital status, title, date of birth, age, gender, work status and occupation, and geographical location.

Contact Data includes postal address, email address, and telephone numbers.

Special Categories of Personal Data includes –

Pregnancy Data: due date, your photo, your uploaded pictures, diary entries and memories, doctor’s visits, weight, blood pressure, fetal heart rate, time and date of appointments, name and profession of health care provider, your breastfeeding data, and similar data.

Your baby’s data: gestational age, date of birth, age, name, weight, photo, developmental milestones, growth data, sleep habits, feed method, eating habits, behaviour, number of diapers, medication data, vaccination data, doctors’ visits and related appointments, and similar data.

Health data including your baby’s vaccination status, prematurity, weight, and teething status.

Other data: your relationship to the baby, quality of nutrition of you and your baby and childcare options.

Financial Data includes bank account and payment card details. Please note that we do not store this data but it is accessed for the purpose of processing payments

Transaction Data includes details about payments to and from you and other details or services we have provided to you.

Marketing and Communication Data includes your preference in receiving marketing from us and our third parties and your communication preferences.

Browser Data includes your public IP address, your browsing behaviour and history (including cookies)

If you create an account (membership or subscription) with us and provide us with your explicit consent to process your personal data, we will securely store your data. That way we can ensure you are securely backed up.

Other sensitive data

We ask that you do not send us or disclose to us other sensitive personal data, such as social security numbers, identity numbers, information related to racial or ethnic origin, political opinions, religion or other beliefs, or any information regarding your or your baby’s medical data, biometrics or genetic characteristics which we do not ask for.

Cookies

“Cookies” are small files that a site or its service provider transfers to your computer’s hard drive through your Web browser (if you allow it) that enables the Site or service provider’s systems to recognize your browser and capture and remember certain information. Cookies are used on our website only. The Parent Sense mobile app does not use cookies.

For instance, we use cookies to –

help us remember and process the items in your shopping cart;

help us understand your preferences based on previous or current site activity, which enables us to provide you with improved services;

help us compile aggregate data about Site traffic and Site interaction so that we can offer better Site experiences; and

keep track of advertisements. Refer to the below mentioned Google

Adwords and Remarketing section.

We may also use trusted third-party services that track this information on our behalf. You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser’s (like Internet Explorer) settings. Each browser is a little different, so look at your browser’s Help menu to learn the correct way to modify your cookies. If you turn cookies off, some features will be disabled and some of our services may not function properly.

If you fail to provide personal data

Where we need to collect personal data by law, or under the terms of a contract we have with you, and you fail to provide the data when requested, we may not be able to perform the contract we have or are trying to enter into with you, and in this case, we may be unable to provide you with the services or to provide you access to our Site. Should you decide not to provide certain optional data to us, we may not be able to optimise our services to you and you may not be able to make full use or draw full advantage of our services.

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HOW AND WHEN WE COLLECT YOUR DATA

We collect Identity Data, Contact Data and Marketing and Communication Data when you register for our newsletter, create an account on our website as a member, or download or subscribe to our app, as well as when you update any of the mentioned data manually. When you subscribe to our app, purchase any products through our Site, or use our chatbot, we may also collect your Special Category of Personal Data, Financial Data and Transaction Data. These data categories are manually provided by yourself with your consent and collected by us through our systems.

When you access our Site, we may collect the Browser Data through cookies and other similar devices.

We may also collect personal information from you directly via personal meetings, email correspondence, telephone calls, social media or other communications, where you choose to contact us via these means, and such correspondences may be shared amongst our staff.

Job Applications

In respect of any potential job applicants, information may be collected from several sources and may include CVs, education and employment history, references, and background checks. We will use this information to assess your suitability for any vacancy and to determine how to progress your application. This information will typically be retained on our systems for up to six months after which time it shall be destroyed unless we have a legitimate reason for retaining your information for a longer period.

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HOW WE USE YOUR DATA

We will always process your personal data lawfully for any of the following purposes:

To provide our services to you;

To help improve our chatbot and its responses;

For processing payment transactions for services or products supplied to or by us;

For reporting personal data, app and course uptake and usage data to our corporate clients where you have made use of any app benefit provided to you by any of them;

Where is it necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests;

Where we need to comply with a legal or regulatory obligation;

Where the processing is necessary for legal proceedings, for obtaining legal advice or establishing, exercising, or defending legal rights.

For most processing we rely on performance of our contract with you, on our legitimate interests, or on compliance with a legal obligation. For Special Categories of Personal Data, which includes your health data and your child's health data, we rely on your explicit consent under Article 9(2)(a) UK GDPR and the corresponding condition in Schedule 2 of the Data Protection (Jersey) Law 2018. We ask for that consent separately when you create your account and before you first use aiah, and you can withdraw it at any time in your account settings. If you withdraw consent we will stop processing that data, and you may no longer be able to use parts of the service that depend on it. We send marketing communications where you have given us consent, or on the basis of our legitimate interests where you are already a customer. You can opt out at any time, using the unsubscribe link in the first email we send you or in any marketing email, or by changing your preferences in the app. Opting out will not affect your access to the service, and you will still receive essential service messages such as billing and security notices. We will only send this type of communication to you if you have provided us with your express consent. You have the right to withdraw consent to marketing at any time by contacting us.

The lawful basis for using your information and the purpose for which we use the information

The Identity Data and Contact Data are collected to create and manage your account, be it registration to our newsletter, registration on our website, or registration on our app. You can use your account to securely log into the Site. If you create an account with us, we will send you a welcome email, communicate with you in response to your enquiries, and send you strictly service-related announcements or direct marketing communication if you have provided your consent thereto. Through our app we may send you in-app correspondence and push notifications. We comply with the CAN-SPAM Act.

You can provide us with Special Categories of Personal Data when using our app or engaging with our chatbot. The data is used to give you insight into and guidance on your pregnancy, your well-being, your baby’s development and health, and your parenting skills. The chatbot uses your information to better tailor its responses as well as to learn and adapt its knowledge and understanding. We also use the data to provide you with personalised content, messages, and tips. We do this by personalising the content you see on the app and to personalise the product offerings displayed to you, as well as by sending you emails, push notifications and in-app messages.

You can ask our experts and chatbot Questions via the app, website or social media. The information you provide to our chatbot and questions asked of our experts, enables us to continually enhance the accuracy and effectiveness of our both our and our chatbot’s responses. We collect and utilize this data to retrain our chatbot’s algorithms, ensuring it better understands and responds to a diverse range of user queries. This iterative process helps us maintain and improve the quality of interactions.

The Financial Data and Transaction Data are collected to facilitate payment of subscription fees and any other purchases through our Site, and to keep record of the payments we have received from you.

The Marketing and Communication Data are collected to ensure that we know which information and communication you would like us to send to you, and that we communicate to you through your preferred methods. As mentioned, we will send you a welcome email, communicate with you in response to your enquiries, and send you strictly service-related announcements or direct marketing communication if you have provided your consent thereto. Through our app, we may send you in-app correspondence and push notifications.

We explain how we use the Browser Data when we explain how we use cookies.

We also use the data collected through our Site to manage and improve our services and content, and we use the data collected for analysis, research, statistical and survey purposes. We also monitor our advertising and marketing effectiveness through the analysis of the data we collect.

Change of purpose

We will only use the data we collected for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us.

If we need to use your personal data for a new or unrelated purpose, we will update this Privacy Notice before doing so, notify you of the change through the app or by email, and explain the legal basis that allows it. Where our original lawful basis for that data was your consent, we will ask for your consent again for the new purpose, and we will not begin processing for the new purpose until we have done so.

Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.

Disclosure of your personal data

We may have to share your personal data with the parties set out below for the purposes set out above:

Third parties acting as processors of data who may be based outside the EEA;

Professional advisers acting as processors including lawyers, auditors and insurers who may be based outside the EEA, who provide consultancy, legal, insurance or accounting services;

Financial, taxation, regulatory or judicial authorities, state agencies or public bodies, on request and to the extent that may be required by law;

Our corporate clients with whom you have taken up the app benefit; and

Third parties to whom we may choose to sell, transfer, or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same manner as set out herein.

How aiah works, and what happens to your conversations. aiah answers from the Parent Sense content library, which is written and reviewed by our clinical team. It uses a large language model hosted within our own private Amazon Web Services environment to turn that content into a reply. Amazon Web Services is our processor for this, under a written data processing agreement. Your conversations stay within our environment. They are not sent on to the company that developed the model, they are not retained by any third party, and they are not used to train or retrain any artificial intelligence model. We previously used OpenAI for an earlier version of the chatbot. That version has been retired and no user data is sent to OpenAI. here.

We require all third parties to respect the security of your personal data and to treat it in accordance with the applicable data protection law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

We do not sell, rent or trade your personal data. Where you consent to analytics and advertising cookies, limited technical and behavioural data (your device identifier, IP address, and the pages or screens you visit) is shared with our analytics and advertising providers. This data is not linked to your health data, your child's data, or your conversations with aiah, and we do not permit those providers to use it to infer that you are pregnant or a parent of a young child.

International transfers

Our Site is available for use, and is supported by teams physically situated, in different jurisdictions.

When we share your personal data within our company and between the different teams or support staff, this may involve transferring your data outside of Jersey and the EEA. We ensure your personal data is protected by requiring all persons involved to follow the same rules when processing your personal data to ensure a similar degree of protection is afforded to your data at all times.

In certain circumstances we may also transfer your data to third party service providers that support the operation of our business (such as providers of software and cloud computing services) and who may be located outside the EEA. In relation to jurisdictions in which the European Commission has recognised an adequate level of protection, we will rely on this finding. If no such recognition has been provided then we would seek to ensure that your data is adequately protected, for example where the European Commission’s Standard Contractual Clauses can be used or we can rely on an appropriate derogation which may include the provision of legal advice.

Please contact us if you want further information on the specific mechanism used by us when transferring your personal data out of the EEA.

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OUR MARKETING POLICY

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DATA SECURITY

We use recognised secure data storage and transmission technologies to protect your personal data. All personal data transmitted between your device and our servers is encrypted in transit using TLS 1.2 or above. All personal data stored in our systems is encrypted at rest. Access to personal data is restricted by role-based access controls to those employees, agents and contractors who have a business need to know, all such access is logged, and they process your data only on our instructions and under a duty of confidentiality. Administrative access to our production environment requires multi-factor authentication. We commission independent penetration testing of our platform annually. Sense-IT Limited is certified against the UK government's Cyber Essentials scheme, covering the whole organisation.

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

Should you become aware of any actual or suspected breach in the security of your personal data, you are requested to immediately notify us in writing by sending us an email to info@parentsense.app.

Third-party links

Our Site may include links to third-party websites, plug-ins and applications. OpenAI Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our Site, we encourage you to read the Privacy Notice of every website you visit.

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DATA RETENTION

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period for personal data, we will consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

Our policy is to retain personal data in relation to a person who is a member only until such person terminates his or her account, and in relation to a person who is a subscriber, only until such a person terminates his or her subscription, or for so long as may be required by data protection laws and other regulatory requirements (in the local jurisdiction where services were provided), whichever is the later.

In some circumstances we anonymise your personal data (so that it can no longer be associated with you) for analysis, research, or statistical purposes in which case we use this information indefinitely without further notice to you.

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GLOSSARY

“Legitimate Interest” means the interest of our business in conducting and managing our business to enable us to give you the best service and the best, most secure experience. We may use your data in pursuing our legitimate interests in carrying on the business of a pregnancy, and infant and toddler guidance and information service. We make sure we consider and balance any potential impact on you (both positive and negative) and your rights before we process your personal data for our legitimate interests. We do not use your personal data for activities where our interests are overruled by the impact on you (unless we have your consent or are otherwise required or permitted to by law). You can obtain further information about how we assess our legitimate interests against any potential impact on you in respect of specific activities by contacting us.

“Comply with a legal or regulatory obligation” means processing your personal data where it is necessary for compliance with a legal or regulatory obligation that we are subject to.

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Part 2 applies only to Vodacom customers in South Africa. If you do not access Parent Sense through Vodacom, this section does not apply to you and Part 1 above is the notice that governs your data.

Parent Sense – Privacy Supplement

The Parent Sense service is jointly provided by Vodacom (Pty) Ltd (“Vodacom”) and its designated service provider Sense-IT Ltd (“Sense-IT”) as joint responsible parties. This privacy supplement explains how Vodacom and Sense-IT processes your personal information and explains how we each collect, use, share and protect your personal information. This privacy supplement is not intended to replace either Vodacom or Sense-IT’s respective privacy policies but is rather designed to provide additional contextual information relating to the Parent Sense service.

Our Information Officer

Sense-IT’s appointed Information Officer under POPIA is Judith Jooste. If you have any questions about this Privacy Supplement or wish to exercise any of your rights under POPIA, please contact our Information Officer by email on info@parentsense.app.

For more information on Vodacom’s privacy policy please click here or go to the Vodacom Privacy Portal: https://www.vodacom.co.za/privacy.

For more information on Sense-IT’s privacy policy please click https://parentsense.app/privacy-policy/.

What is Parent Sense

Parent Sense is a parenting and infant care platform providing content, guidance, routine and development tracking, and the aiah conversational assistant, to support parents through pregnancy and the early years. It is available as a mobile application and through a web portal at https://web.parentsense.app.

How to contact us

Your opinion matters to us – if you have any questions about this privacy supplement, you can email us at: vodacom@parentsense.app.

The Personal Information Vodacom processes and why we do so

In order to ensure that we are transparent about our processing activities as it relates to the Parent Sense service, Vodacom and Sense-IT have provided the below overview of how each party will process personal information relative to the provision of the service. In order to facilitate the provision of this jointly developed service to its customers, Vodacom will process a customer’s MSISDN / cell phone number to, firstly, market the Parent Sense service. At each instance, the Vodacom customer will be afforded an opportunity to Opt-Out of further direct marketing activities from Vodacom in this regard.

Upon registering for the Parent Sense service, Vodacom will thereafter provide Sense-IT with the customer’s MSISDN / cell phone number in order for Sense-IT to commence the processing activities necessary to provide the Parent Sense service to a customer that has accepted the service Terms and Conditions.

After a customer has accepted the Terms and Conditions, Sense-IT will, from time to time, request certain fields of personal information from the registered customer in order to provide the service and its functionalities to such a registered customer. Please note that only Sense-IT will process the personal / special personal information shared by the customer post accepting the Terms and Conditions.

At no stage will Vodacom process any special personal information or children’s personal information. All such information will be hosted in Sense-IT’s systems for the express and limited purpose of providing the service and the functionalities therein to registered customers and / or users thereof.

Personal Information Sense-IT Processes to Provide the Service

PLEASE NOTE: Sense-IT collects and processes the following personal information:

Baby’s Age; or

Gestational Information;

Email addresses; and

MSISDN / Cell phone number.

Furthermore, please note that Sense-IT may need to transfer personal information across the borders of South Africa for the purposes of providing the service through Sense-IT’s systems, databases and / or hosting environment. Sense-IT will at all times ensure that any transfers of personal information across the borders of South Africa are subject to the same and / or commensurate protections as afforded to data subjects under the Protection of Personal Information Act 4 of 2013 (“POPIA”).

How long we keep your personal information for

The personal information processed in connection with a registered customer’s account or activity will be de-identified or deleted two (2) years after such a customer has deregistered / unsubscribed from the service.

Vodacom may retain aggregated and statistical reports about the use of our products and services, but these reports will not identify any data subject as a registered customer / user.

Keeping your personal information secure

We are committed to implementing leading data security safeguards. We have specialised security teams who constantly review and improve our measures to protect your personal information from unauthorised access, accidental loss, disclosure or destruction.

If we have a contract with another organisation to provide us with services or a service on our behalf to process your personal information, we will ensure that your information is protected and that they only process your information in the way we have authorised them to do so. These organisations will not be entitled to use your personal information for their own purposes. If necessary, our security teams will check them to make sure they meet the security requirements we have set.

Communications over the internet (such as emails) are not secure unless they have been encrypted. Your communications may go through several countries before being delivered – as this is the nature of the internet. We cannot accept responsibility for any unauthorised access or loss of personal information that’s beyond our control.

We will never ask for your secure personal or account information by unsolicited means of communication. You’re responsible for keeping your personal and account information secure and not sharing it with others.

You may choose to disclose your information in certain ways such as social plug-ins (including those offered by Google, Facebook, Twitter, and Pinterest) or using third-party services that allow you to post reviews or other information publicly, and a third party could use that information. Social plug-ins and social applications are operated by the social networks themselves and are subject to their own terms of use, privacy and cookies policies. Please ensure that you’re familiar with these before providing any personal Information to such a third party.

Your rights

As this is a service jointly developed for Vodacom customers, Vodacom has ensured that both itself and Sense-IT are committed to processing personal information honestly, ethically, with integrity, and always consistent with applicable laws and our values. Below we set out details on how you can exercise your rights. Please note, under certain circumstances these rights may be limited if we still have lawful grounds to process your personal information. If you have a question or cannot find the answer, please contact our Customer Care team at Customer Care or call 082 135.

Right to correct personal information

You have the right to correct information held about you if it’s not accurate. The only personal information we will process will be if you decide to register or subscribe to our Parent Sense platform.  In order to request a correction or updating your profile, you may contact our customer service team.

Right to access personal information

You have the right to make a request for a copy of the personal information that Vodacom or Sense-IT hold about you. Having provided adequate proof of identity, you have the right to request to confirm, free of charge, whether we hold personal information about you and request from us the record or a description of the personal information about you held by Vodacom or Sense-IT.

Right to object to use of personal information

In certain circumstances, you have the right, to object to the processing of your personal information.

Right to de-register from the service

Users can de-register from the Parent Sense platform by sending an email to vodacom@parentsense.app. Sense-IT and/or Vodacom may request further personal information for the purposes of ascertaining your profile and/or verifying your identity.

Right to deletion

In certain circumstances, for example, where you indicate that your personal information is inaccurate, irrelevant, excessive, out of date, incomplete, misleading, or obtained unlawfully, you have the right to request that Vodacom ensure erasure of your personal information that we as Vodacom may hold in our systems.

Exercising any Rights under POPIA by a customer

Where a customer wishes to exercise any right afforded under POPIA and / or the applicable law and the personal information relevant to the exercising of such a right is not processed by Vodacom and / or within the systems or hosting environment of Sense-IT, Vodacom will ensure that such a request to exercise a respective right under POPIA is adequately and timeously fulfilled by Sense-IT.

How to lodge a complaint

Should you believe that Vodacom has used your personal information contrary to applicable law, you undertake to first attempt to resolve any concerns with Vodacom directly. Kindly click our customer care team. We will do our best to help but if you are still unhappy, you can contact the Privacy Office at privacy@vodacom.co.za.

If you are not satisfied with such process, you have the right to lodge a complaint with the Information Regulator at:

The Information Regulator (South Africa)

JD House, 27 Stiemens Street

Braamfontein, Johannesburg, 2001.

P.O Box 31533

Braamfontein, Johannesburg, 2017

Email: POPIAComplaints@inforegulator.org.za

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