The expert-backed way to support parents, at every stage.
Better support for parents. Better outcomes for the organisations that back them.
Science-backed guidance parents actually use, paired with the reporting and clinical rigour employers and healthcare providers can stand behind.
Choose your path
I'm expecting, or I have a little one
Stop second-guessing every sleep, feed and milestone. Get daily, science-backed guidance from paediatric experts, built around your baby's exact age.
Explore the app
I want to offer parents better support
A trusted, science-backed way to support the parents you reach, whether they are your own staff or your customers. Built for employers, medical insurers and partners.
See how it works1,000,000+
parents supported across our app, books, community and webinars
Clinical
25+ years supporting parents
Expert
Expert team, curated wellness guidance
Safety
Clinical safety first
Working with
leading health organisations
Personalised parenting support where and when you need it, from pregnancy to pre-school
Download the App
- The only baby app you need to parent with confidence, whether a first-time parent or seasoned mom or dad
- Multiple-user functionality so mom, dad or caregivers can track and know what to expect
- Personalised data and routines for twins or triplets
- Age adjustments for premature babies
Working with leading organisations
For organisations B2B tiers
One connected model, three levels of support. Employers and medical insurers start with population-wide digital reach, then add personalised and coordinated care as they need it. Each level builds on the one before.
LEVEL 1
Digital Support at Scale
Deep clinical expertise, delivered digitally, for better sleep, mental health and child outcomes.
- Full app access: trackers, milestone guides, courses and expert content
- aiah, our expert AI parenting assistant, there for parents whenever they need it
- Antenatal visit and vaccination reminders, with a digital health record
- Free monthly webinars for parents
- Engagement reporting
Best for organisations that want population-wide reach and early support from day one.
LEVEL 2
Personalised Virtual Support
Everything in Level 1, through the Parent Sense app, plus immediate connection to accredited health professionals.
- Antenatal and parenting WhatsApp communities, facilitated by registered midwives
- Tailored guidance for specific concerns, such as infant feeding or maternal anxiety
- Monthly reporting on engagement with the virtual support service
Best for organisations that want to offer certified virtual care tailored to their employees' needs.
Consultations are delivered by independent healthcare professionals through a separate booking service, outside the Parent Sense app. Parent Sense does not assess, triage or hold any clinical records.
LEVEL 3
Coordinated Clinical Care
Everything in Level 2, plus dedicated healthcare teams supporting high-need families until they're stable.
- One-on-one virtual consultations with licensed medical specialists
- Ongoing virtual check-ins for as long as a family needs them
- Tailored communication journeys that encourage engagement and improve wellbeing outcomes
- Reporting on uptake, engagement and service usage
- Premature baby discharge support, mental health and postnatal support
Best for organisations wanting a coordinated support offer for families who need more.
Consultations are delivered by independent healthcare professionals through a separate booking service, outside the Parent Sense app. Parent Sense does not assess, triage or hold any clinical records.
An ongoing support network with expert input, built for them to access anytime.
A message from Meg
"Over three decades of clinical practice, I've seen dedicated parents struggle with sleep deprivation and cognitive overwhelm. Parent Sense delivers expert guidance straight to your pocket, improving sleep, mental wellbeing, and child development."
Meg Faure
Founder & Occupational Therapist
Common questions
- Is Parent Sense for me or for my employer?
- Both. Parents subscribe directly through the app. Organisations partner with us to give the full app, and expert support, to the parents they reach at no cost to those parents.
- What ages does it cover?
- From pregnancy up to age five, with content and tracking that changes as your child does.
- What is aiah?
- aiah is our expert AI assistant, answering from our curated health content. It knows your child's stage, answers questions any time of day and night.