Parent Sense

Award winning app for parenting, voted for by parents

Everyone's parenting journey is different. Your guidance should be too.

Parent Sense learns your child's rhythm from what you track, then tells you what to expect today, tomorrow and next month, in plain language, from real experts.

Download Parent Sense on the App StoreGet Parent Sense on Google Play
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Award winning

Mom's Choice Awards, Honoring ExcellenceUK App AwardsBritish Medical Association 2015 platinum nomineeThe Big Pitch 2025 winner

126 039

parents using the app

350,000+

books sold

200K+

parents in our community

8 books

by founder Meg Faure

160+ questions

answered by aiah per day

Everyone's parenting journey is different. Your guidance should be too.

Where are you in your parenting journey?

Tell us where you are in your journey to see why Parent Sense is a good fit for you.

Select where you are in your journey:

What you can track

Science-based, real-world advice tailored specifically for your parenting journey

Sleep, Feeding, Health, Development

Parent Sense is the easiest way to track your journey from pregnancy to toddler. The app intuitively suggests a flexible routine with prompts that work with your lifestyle.

Sleep

Using the baby sleep tracker, the app suggests day sleep routines, improves night sleep and demystifies sleep regression

Parent Sense app screen showing today's routine with next feed and next nap times

Health

Keep track of your baby's weight, vaccinations and general wellbeing, and find guidance on the things that come up in the early years, from teething and colic to common colds.

Parent Sense app screen showing all health courses

Play

Make the most of important baby development leaps with expert advice and stimulation ideas delivered at exactly the right time for your baby's age.

Parent Sense app screen showing today's play activity and milestones

Feed

Whether you're formula feeding, breastfeeding or weaning your baby onto solids, use the baby feeding tracker and meal planner to schedule feeds and access our best-loved weaning recipes.

Parent Sense app Feeding Sense screen showing solid feeds, quantities and the weekly meal plan

New: aiah

On demand answers to your parenting questions, built by experts

aiah is included in our premium subscription. It answers with the context of your child's age, and hands you expert guidance - the moment you need support.

How aiah works, and what the app can and cannot do, is set out on our Trust and safety page.

Compare plans
aiah, our expert AI assistant, in the Parent Sense app answering a question about a baby's wake windows

Personalised parenting support where and when you need it, from pregnancy to pre-school

Download the App

  • The only baby app you need to parent with confidence, whether a first-time parent or seasoned mom or dad
  • Multiple-user functionality so mom, dad or caregivers can track and know what to expect
  • Personalised data and routines for twins or triplets
  • Age adjustments for premature babies

Simple pricing, three ways

Start free. Upgrade to Premium monthly, quarterly or annually, including courses and aiah. Opt in for human support when you need it most.

See full pricing

Free

Everything you need at a view - including Wake Windows, Feeding guidelines, Health tips and Developmental outcomes for that week

Always Free

Premium

Full access to the Parent Sense app, for every stage - includes Responsive Routine, aiah, courses and daily activities

From R 159,99 per month

Most popular pricing - quarterly R 399,99

Human Support

Premium + aiah and on demand consultations with clinical experts

Priced based on consultations

Real parents, real clips

What parents are saying

Short clips and stories from parents using the app every day. Pick your stage above and these will match where you are.

Week-by-week pregnancy

“Week-by-week updates explain the symptoms I'm feeling and what my baby is developing, everything in one place instead of endless Googling.”

Sylvana

Baby sleep

“I thought there was a secret to baby sleep everyone knew but me. Wake windows and sleepy cues made naps and nights so much calmer.”

Cailey

Sleep routine

“It helped me build a routine that actually works for my baby's age. Our nights are calmer and I feel far more confident.”

Emily

Sleep cues

“I used to wonder what I was doing wrong. Understanding wake windows and sleep cues changed our nights completely.”

Marissa

Feeding

“Feeding felt overwhelming, breastfeeding, bottles, solids. Guidance on my daughter's cues made it feel intuitive instead of stressful.”

Sav

Feeding cues

“It helped me understand feeding cues and what's normal at each stage, so feeding felt less stressful.”

Emily

Milestones & play

“Personalised milestone guidance and easy play activities that actually fit where my baby is developmentally.”

Cailey

Age-appropriate play

“Simple play ideas for my baby's exact age, plus the milestones coming next. It took the guesswork out of playtime.”

Marissa

Development

“Floor play, singing, exploring, those little everyday moments now feel intentional, and I trust I'm doing the right things.”

Sav

Health tracking

“Vaccinations, symptoms, medications, all my baby's health information in one place gives me so much peace of mind.”

Cailey

Health records

“There's so much to keep track of with a baby. Having it all in one place means I don't forget things.”

Marissa

One app that does it all

“There are so many parent apps out there, but I finally found one that does it all, sleep, weight, vaccines, feeds and solids, plus recipes and age-appropriate activities.”

Autumn

Confidence as a new mum

“Baby brain makes it hard to remember everything. Parent Sense tracks feeds, sleep and weight, and gives me a suggested routine for her age, it's given me the confidence I needed.”

Destiny

A predictable day

“A predictable day is our best friend. The app helped me build our routine and I felt prepared when it was time to start solids, thanks to the in-app recipes.”

Destiny

Sleep & feeding struggles

“We've struggled with sleeping and eating. It's so easy to track his sleep, feeds and activities, and it makes pediatrician visits much easier.”

Dani

Tracking that lifts the load

“I didn't know how much tracking feeds, sleeps and milestones would help. Between mom brain and a newborn, I needed help, the sleep tips have really made a difference.”

Dani

Sleep & feed patterns

“I track Logan's sleeps and feeds because with mom brain I can never remember. My favourite is the daily play activity suggestion for his stage.”

Megan

A guided tour of the app

“Sleep tracker, feed log with tips, weight and growth chart, vaccination reminders and play activities, all built by an occupational therapist and author.”

Gloria

All-in-one baby app

“Sleep cycles, milestones, suggested routines for baby's age, recipes that build your shopping list, health tracking, books and courses, you name it, this app has it.”

Just Another Manic Mom

Better than Googling

“Google can be so overwhelming. This app gives comprehensive info aimed at your baby's exact age, routine, feeds, sleep, health and milestones.”

Tarryn

Recipes & play ideas

“It tracks milestones across the first year, logs feeds and sleep, sets vaccination reminders, and gives endless recipes and age-appropriate play ideas.”

Rebecca

Starting solids

“Starting solids can get scary. It tracks feeds, gives daily feeding tips and recipes, and tells you when your baby is actually ready to start.”

Kera

In-app courses

“I've used Parent Sense for a while, and the Sleep Sense course is now live in the app. Let me walk you through exactly where to find it.”

Keeping Up With The Ceez

Sleep tracking through the day

“Logging wake-ups and naps as our day unfolds, our daily rhythm, captured as it happens.”

Chernice

Night sleep at 7 weeks

“Bath, massage, feed, bedtime, how we settle at 7 weeks, and what to do when baby fights sleep.”

Fay

Meal plans & feeding

“An all-in-one baby app with expert advice, this one is all about feeding: daily meal plans, recipes and the feed log.”

Charlotte

Weaning & meal planning

“Meal plans and recipes in the app made introducing solids and planning meals so much simpler.”

Rachael

Age-appropriate play

“Not sure what games to play with your baby? Pull-ups, toy play and more, activities matched to their development.”

Reandi

Milestones & development

“Book sharing, crawling through a tunnel, encouraging communication, activities that build milestones, tracked in the app.”

Megan Foster

Sleep, feeds, health & play

“Tracking sleep patterns, feeding and health guidance, and age-appropriate play activities all in one place.”

The Boorman Journey

Safe sleep & SIDS

“Six tips for safer sleep, back or side, not the tummy, avoid overheating, keep the sleep space clear.”

Savannah

Activities for milestones

“Great ideas and activities to meet all their milestones, I wish I'd had this app when I became a first-time mum.”

Taryn McNab

A doctor's take

“I love the Baby Sense, Sleep Sense and Weaning Sense books, now it's an app. The best way to track baby's day and get stage-appropriate, science-based advice.”

Dr Sophie da Silva

Toddler routine & play

“A personalised routine for sleep, feeding, health and play, plus daily activity ideas like the Touchy Feely Box, and milestone tracking.”

The Plate Mum

Christine with her baby
"The app is great for making sense of when baby should be sleeping and eating! This has really helped me have a more calm approach to taking care of my baby."
ChristineCape Town
Nicole with her baby
"The Parent Sense app takes the best of the books and puts it all in easy reach. It allows you to track your babies sleep and feeding whilst understanding the norm. The articles are incredible and helpful and the added bonus is you can track weight and injections."
NicoleCambridge
Bernadette with her baby
"The Parent Sense App has completely guided me as a first time mom and helped me get my baby into a great routine that keeps him happy and always smiling. I've recommended it to all my friends and antenatal groups, which they are all now using."
BernadetteSouth Africa

From the Sense hub

Podcasts and articles from our experts. Select your parenting journey above and these will match your stage.

See all content
The Magic of Family Mealtimes: Raising Connected Kids in a Screen-Filled World S9 | E232
Podcast

The Magic of Family Mealtimes: Raising Connected Kids in a Screen-Filled World S9 | E232

What if one of the most powerful things you can do for your child happens around the dinner table? In this episode of Sense by Meg , Meg Faure is joined by early childhood educator and parenting expert Sue Atkins to explore why family mealtimes matter far m…

ToddlerSleep34 min
Inside Parent Sense: From a Baby App to a Global Parenting Support Platform S9 | Ep231
Podcast

Inside Parent Sense: From a Baby App to a Global Parenting Support Platform S9 | Ep231

In this special episode of the Sense by Meg Faure , Meg takes us behind the scenes of Parent Sense. Why she created it, the problem she set out to solve, and how the business has evolved from a direct-to-parent app into a B2B2C platform reaching parents thr…

InfancySleep38 min
Breast or Bottle: Why Your Baby’s Sensory Personality May Decide with Dr Nellie Balfour S9 | Ep230
Podcast

Breast or Bottle: Why Your Baby’s Sensory Personality May Decide with Dr Nellie Balfour S9 | Ep230

Same mum. Same home. Same breast milk. So why did one of Dr Nellie Balfour's boys turn away from the breast within weeks, while his little brother won't let go? The answer has nothing to do with the milk, and everything to do with your baby's sensory person…

PregnancySleep30 min

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