Partner programmes

Ways we work with brands, and what it delivered

Brands use Parent Sense to reach South Africa's most engaged pregnancy and parenting community, at the exact age and stage their product matters.

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Partners

Brands that put parenting support to work

From product launches to health education campaigns, brands use our content, courses and experts to become genuinely useful to the parents they want to reach, and can measure the difference.

Discuss a partnership See campaign results

LifeCheq

Four ways to work with us

In-app advertising

Native and web app banners plus pregnancy article placements, in the category and stage of your choice.

Email advertorials

Placements in weekly pregnancy and fortnightly baby mailers, matched to pregnancy week or baby age.

Course sponsorship

Put your brand on one of 25+ expert-led courses, with logo, toolkit branding and an embedded promo code.

Webinars & podcasts

Headline or prize sponsorship of a live expert webinar, or a dedicated episode on the Sense by Meg podcast.

Brand use cases

What brands come to us to achieve.

Launch a new product

Banners linked to expert content put a new product in front of parents with a reason to care.

Reach parents at the right stage

Advertorials timed to the exact pregnancy week or baby age when your product becomes relevant.

Generate warm leads

Webinar sponsorship puts your brand in a live expert session, followed by a post-event mailer to every attendee.

Get into parents' hands

Vouchers and inserts distributed through hospital and medical insurer maternity packs.

Run a health education campaign

Always-on, milestone-triggered education with medically reviewed content and built-in safety monitoring.

Own a topic with expert credibility

Course sponsorship and dedicated podcast episodes that link your brand to trusted expert advice.

Partner campaigns

Real campaigns, real results.

Feeding brand

In-app advertising

46,900+

impressions

Brief: Build awareness for a newly launched product range.
What we did: Native and web app banners linking to an expert article on sensory feeding, July to August 2025.
Result: 828 clicks at a 1.76% click-through rate, roughly three times the 0.4 to 0.6% industry benchmark.

Baby sleep brand

Webinar, in-app and sampling

1,413

webinar registrations

Brief: Establish the brand as a credible sleep name with new and expecting parents.
What we did: Prize sponsorship of our sleep webinar, in-app banners on the sleep and home pages, and vouchers in hospital maternity packs, March to June 2026.
Result: 559 live attendees, a 58% post-event email open rate, 48,500+ banner impressions and 2,700+ maternity pack inserts. The brand has booked its next campaign.

Financial services brand

Webinar, in-app and podcast

743

webinar registrations

Brief: Drive awareness and sign-ups for financial planning among new and expecting parents.
What we did: Webinar prize sponsorship, four months of in-app banners and a dedicated podcast episode on the real cost of a baby, May to September 2026.
Result: 382 parents engaged live or on recording, a 60% post-event open rate and 121,700+ banner impressions.

Feeding brand

Webinar sponsorship

90%

rated the session excellent

Brief: Support parents with early feeding concerns while building brand awareness.
What we did: Sponsored our Infant Feeding webinar with dietician Kath Megaw in July 2024, with all marketing kept within infant feeding regulations.
Result: 505 registrations and 93 questions asked live. The brand returned for two further campaigns in 2025.

Health brand

Email advertising

24.1%

email open rate

Brief: Reach expectant parents ahead of a key pregnancy decision.
What we did: Advertorials in pregnancy mailers timed to specific gestation weeks, April to June 2023.
Result: 14 targeted sends opening above the 22% industry average, generating 21 direct leads.

Baby travel brand

Event sponsorship

335K

social impressions

Brief: Reach parents-to-be in the weeks before birth.
What we did: Sponsored our Preparing for Parenthood event, with branding across event emails and social media, May 2023.
Result: 81,000+ branded emails delivered and 16,900 social reach, with an audience that was 94% women.

Let's build your campaign

Tell us who you want to reach and what you want them to do. We'll come back with a plan shaped around your goals and budget.

Discuss a partnership