For medical insurers, employers and brands
Parent support people actually use. Results you can take to the board.
Medical insurers, employers and brands use Parent Sense to support families from pregnancy to age five, with expert-led content, real take-up and anonymised reporting.
Or book a 30-minute call
100%
Of the medical insurers and employers we've partnered with since 2022 are still with us
7 in 10
Members who used the app rated it valuable or said they loved it
4.3 / 5
Average member rating for our expert webinars
Ratings from a member survey, April 2026, based on members who had used the app or attended a webinar.
Working with leading organisations
Why organisations choose Parent Sense
Built by experts parents already trust
Created by occupational therapist and bestselling Baby Sense author Meg Faure, with 15+ paediatric and maternal health experts.
We get people in the app
Adoption is the job. We run a robust omnichannel onboarding communication journey from live webinars, WhatsApp, SMS, push notifications and maternity bags bring parents in and keep them there.
Reporting you can take to the board
Regular, anonymised reporting on take-up, engagement and member feedback.
Safe and secure
Clear clinical boundaries, POPIA and GDPR compliant, and Cyber Essentials certified.
Read about clinical safetyIn members' own words
"It's like my medical insurer is walking this journey with us."
"It creates a lot of reassurance for first-time moms, and it has been incredible to learn from the team through webinars."
"Every session was insightful and helped me ease into motherhood."
Get started
Let's talk about your families
Start with a 30-minute call. We'll get to know who you cover, employ or reach, then come back with a tailored plan, pricing and the metrics we'll report on.