For employers
Your best people are becoming parents. Don't lose them there.
Parent Sense supports employees and their partners from pregnancy to age five, with expert help at 2am and reporting HR can take to the board.
Why it matters
The months around a new baby are when many parents step back or leave. Most wellbeing benefits don't reach them at 2am, and rarely reach partners at all.
1 in 4
new mothers experience a perinatal mood disorder
Source: Translational Psychiatry
Up to 2x
annual salary to replace an employee
Source: Gallup
Pregnancy to age five
the window when parents are most likely to step back or leave
What we've learned from employer rollouts
Over half
of sign-ups at one employer came from live expert webinars. Launch with an event, not an email.
3 to 5x
higher take-up when we can reach people directly by SMS and email, rather than through the intranet alone.
100%
of our insurer and employer partners since 2022 are still with us. Most have added services since launch.
What we deliver
For the whole family
Access for employees and their partners, including dads and adoptive parents, from pregnancy to age five.
A launch that lands
A live launch webinar with our experts, plus a briefing pack for HR and line managers.
Direct onboarding
SMS and email journeys so every eligible employee hears from us, not just those who read the intranet.
Roadshows and incentives
On-site and virtual roadshows, and an optional welcome gift to drive sign-up.
Board-ready reporting
Quarterly anonymised reporting on take-up, active users, course completions, webinar attendance and employee feedback.
What is the cost of doing nothing?
Adjust the numbers to match your organisation. Figures are estimates for planning conversations.
- Current annual cost of parental turnover and absence
- R12,042,984
- Estimated saving with Parent Sense
- R1,204,298
- Parent Sense cost
- R180,000
- Estimated net saving
- R1,024,298
- Return on investment
- 5.7× return
How it lands in your sector
Financial & professional services
High-pressure, up-or-out cultures where parents step off the track and replacement costs are steep.
Healthcare
Shift workers whose own families get the least support.
Retail & logistics
Distributed, mobile-first workforces that never see an intranet.
Public sector
Large headcounts needing a low-admin, high-reach wellbeing option.
Technology
Benefit-savvy employees who compare packages line by line.
Manufacturing & mining
Large, shift-based workforces where wellbeing benefits rarely reach the floor.
Built to be trusted
Expert-led
Created by occupational therapist and bestselling Baby Sense author Meg Faure, with 15+ paediatric and maternal health experts.
Clear clinical boundaries
aiah answers from our curated library and redirects parents to a health professional for medical concerns. It doesn't diagnose or replace care.
Private by default
Employers see anonymised, aggregated reporting only. No individual employee data is shared. POPIA and GDPR compliant, and Cyber Essentials certified.
Let's build your business case
Start with a 30-minute call. Tell us your headcount and where you are, and we'll come back with a tailored rollout plan, pricing and the metrics we'll report on.