Inside Parent Sense: From a Baby App to a Global Parenting Support Platform S9 | Ep231

In this special episode of the Sense by Meg Faure, Meg takes us behind the scenes of Parent Sense. Why she created it, the problem she set out to solve, and how the business has evolved from a direct-to-parent app into a B2B2C platform reaching parents through employers, healthcare providers, insurers and other trusted partners.

Joined by Tové de Chazal Gant and Ashleigh Bouguenon, Meg explores the gaps in modern parenting support, the idea of “care deserts”, why digital care can help fill the spaces between healthcare appointments, and how Parent Sense measures whether it is genuinely making a difference in parents’ lives.

The team also discusses trust, engagement, preventative care, maternal mental health, employee wellness and the ambitious goal of reaching one million parents.

IN THIS EPISODE YOU’LL LEARN

• Why Meg first created Parent Sense and the surprising conversation that prompted her to move from books into an app.
• What “care deserts” are and why there are huge gaps between formal healthcare touchpoints.
• How digital care can support parents between appointments and reach families who struggle to access traditional healthcare.
• Why Parent Sense shifted from a direct-to-consumer model to a B2B2C model through trusted organisations.
• How partnerships with medical insurers, employers, brands and other organisations can put parenting support directly into parents’ hands.
• Why trust and safety are fundamental to Parent Sense.
• Which metrics matter when measuring the impact of a parenting support platform.
• How engagement data can become meaningful intelligence about parent behaviour, confidence and healthcare needs.
• Why supporting parents is a long-term investment and why the benefits aren't always visible in a current financial year's budget.
• What Parent Sense hopes to achieve next, including expanding employee wellness support and reaching underserved parents globally.
• Meg's North Star goal of reaching one million parents.

CHAPTERS

00:00 Welcome to a very different Sense by Meg episode

00:36 Why Parent Sense needed to exist

02:15 The problem Meg wanted to solve for parents

03:49 What are “care deserts”?

08:21 What does access for all parents really mean?

09:44 From B2C to B2B2C

12:24 Meet Ashleigh: Taking partnerships to the next level

14:00 How partnerships multiply impact

17:22 The trust circle

19:24 How do you measure success?

21:50 From engagement to preventative healthcare

24:13 Turning data into intelligence

27:52 Why isn't every organisation supporting parents?

33:29 Where is Parent Sense going next?

36:09 The A-team behind Parent Sense

ABOUT THE GUESTS

Tové de Chazal Gant is COO & Co-Founder of Parent Sense. She has played a key role in developing Parent Sense's B2B2C model and its partnerships with medical insurers, employers and other organisations. She is passionate about using data and preventative care to improve outcomes for parents and families.

Ashleigh Bouguenon is Client, Operations & Partnerships Lead at Parent Sense. Ashleigh leads partnerships at Parent Sense, working across the business to build collaborations that benefit parents and families. She connects parents with trusted organisations, products, services and experts, while helping partners reach the families who need them most.

ABOUT THE SENSE BY MEG PODCAST

Sense by Meg is a weekly podcast for parents who want evidence-based, compassionate guidance. Hosted by OT, author and parenting expert Meg Faure, each episode brings together expert insight and real-world experience to help parents feel informed and supported. The podcast is proudly associated with Parent Sense, the all-in-one parenting app for routines, sleep, nutrition and expert advice.

Parent Sense App: Your all-in-one baby care app for routines, nutrition, and expert advice. ⁠⁠Download it here⁠⁠ and use code SENSE50 for 50% off.⁠⁠ ⁠⁠

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