The baby development app that’s backed by science & loved by parents –  Get it now.

Sense-IT Limited


1. How do I activate my Parent Sense subscription from Pick n Pay?

2. If I have already signed up for the app but haven’t signed up using my corporate membership number how do I activate my subscription?

Please email [email protected] and our team will help you add your premium subscription to your account. 

3. What is the difference between the free and premium version of the app?

The premium version of the app gives you access to all content, articles, toolkits, and tracking for you and baby. The free version has limited functionality.

4. How long is my subscription for?

One year 

5. Can I use the app if I am pregnant?

Yes. We provide expecting parents with weekly email throughout their pregnancy with information about her stage of pregnancy, changes in her body and her baby’s development, as well as useful advice and tips.

Aiah is also available for all members free of charge. This ai chatbot will be able to help you with all your pregnancy related questions. 

You will be able to test the app using our trial baby, Charlie, during your pregnancy but the app tracking, advice and functionality is most valuable once the baby is born.

6. For any questions related to how to use the app please click the link below:

7. Click on the link below for all the Pick n Pay Parent Sense Terms and Conditions
Click here.


1. What courses do I have access to?

You will have access to all our Parent Sense courses. The only courses you won’t have access to are the courses for professionals. 

2. How do I redeem the courses?

These courses will be preloaded onto your profile when you activate your Pick n Pay premium  subscription. 


  1. Members have free access to aiah chatbot as part of their benefits provided by Pick n Pay.